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Gaining placement in the search engines can be a frustrating experience. The exact method involving how search engines categorize a website is both closely guarded and involved. Fortunately, there are some best practices that will promote your site. Companies also find search advertising useful to gain immediate placement at the top of the search results.

Getting Listed
Simply put the organic side of search marketing is earned positioning. A process, Search Engine Optimization, is followed to ensure your website gets correctly positioned with the category that best defines your company, its products and services, and within its operating geography.

Let’s look at an example. A company that sells lawn mowers in Boise, Idaho should be optimized for lawn mowers in Boise, Idaho. The tendency is to optimize for lawn mowers, however this term incorrectly positions the company outside of its operating market and in line with manufacturers, distributors, resellers, etc. and competing against a litany of websites

Growing Organically
The common question from our customers is, “How can I get my website listed as number 1?” Several factors tell the search engine about your website thereby defining its position in the search results. These factors include elements of the code, the page content and some variables you have limited control over including links to your website. All of these factors affect your page’s rank, its position and how it grows organically over time.

Search Advertising
The most cost effective way to target customers in a highly relevant way, search advertising has revolutionized the entire advertising industry. Its simple to get started and anyone can do it, but there is a challenge.

The Good News
We’ll start off with a fact: We believe contextual advertising based on pay-for-performance is the best form of advertising today. A search engine campaign is simple to setup and your company will gain almost immediate positioning within the search results. An advertiser only pays when their ad is clicked which means you only pay for the traffic you get. Budget limits can be set on various time increments and the ad can be delimited by geography, meaning it only shows when someone in the geographic are defined searches on your keywords.

Some Pitfalls Remain
Once your account is setup, the management of the account can tax your resources. Several aspects, ad effectiveness, bid amount and click-through rate affect the amount of money wasted and the quality of the click-through traffic. This is why we offer search engine advertising campaign management to our clients. Our service is designed to maximize the effectiveness of every ad dollar you spend, therb maximizing your return on your investment.

Google Certified Professionals
Seybold Scientific requires half of our company to obtain and maintain their Google Certification. We feel that obtaining the certification establishes a baseline of knowledge in our company. Moreover we believe that our ongoing skill development is better for our clients and better for our company - we invest in our associates and they invest back in our customers.