• Immediate results – unlike organic rankings (which can take a few weeks to months to gain rankings),
• CPC generates traffic as soon as your campaign starts
• Pay only when your ad is clicked on - regardless of how many times it is displayed
• Total control over amount you are willing to pay per click
• You choose the destination page from your ad – resulting in more relevant search results
• Helps build brand awareness
• Geo-targeting lets you specify specific regions you want your ad shown
• Hands-on ad creation with total control over ad copy
• Instantly make changes and adjustments to copy or budget
• Measurable – find out if your campaign is working or not through conversion tracking and analytics.
• Get the maximum return on your advertising investment.

Tags: cpc, Search Engine Advertising