With pay per click fees on the rise and rampant click fraud in the industry, manually managing a pay-per-click campaign is not a safe or secure option. Seybold has been in the business of online marketing since 1998.

Our robust software manages 100 percent of the bidding process while still leaving you in control if you need to. We do not take control of your search engine advertising accounts – we link into them to provide account management.

Seybold’s search engine advertising solutions save time and reduce complexity, putting more control and better results at your fingertips. Multiple options for viewing and managing keywords, bids and reports give us more flexibility to work the way you need us to in order to gain the return you require.

Better Decisions
We make more intelligent decisions by getting faster and more dependable data directly from the search engines. We are a pay per click company that utilizes a sophisticated bid engine, which automatically optimizes based on your specified business goals.

Outstanding Scalability
If you are looking for a pay per click company with scalability, you can count on the Seybold team to handle large, complex campaigns across multiple search engines. Our system already runs millions of keywords for hundreds of clients looking for quality pay per click advertising worldwide.

More Precise Measurement
As a pay per click firm, Seybold has the highest level of integration with major search engines, so you get extremely accurate results directly from custom data feeds within a day. You also receive reliable ROI numbers because we use conversion tracking tags that prevent the double-counting of conversions from search, display, rich media, organic listings and sponsorships.

1. Conversion Tracking with Less Effort
   Seybold’s Pay Per Click Services use conversion data to more accurately control CPA (cost per acquisition) as well as allows you to more effectively manage keywords that are converting in your market.
2. Consolidated Campaign Reporting
   A single report from Seybold reporting center includes paid search, display, rich media and sponsorship campaigns, so you can compare and optimize your entire online media mix as well as track organic and Pay Per Click efforts together if you would like to get that granular.
3. More Manageable Ad Operations
   With Seybold’s Pay Per Click Services, we can streamline ad management by controlling your entire online campaign through our top of the line management platform. We also have the benefit of combing the efforts of your Pay Per Click campaign together with your organic efforts – therby reducing your total cost and increasing your ROI.

Centralized Workflow
Seybold pay per click management brings every aspect of your search campaign together under one roof, from creative development to keyword and bid management to reporting. We manage, optimize and track campaigns from the Seybold pay per click management dashboard providing a global view into your account.

Cross-Engine Visibility
We manage keywords, bids and landing page URLs across top search engines, including Google, Yahoo!, Microsoft Live and many others, all from one place. Even if we do not have an API relationship with any media platform we can manage and track all incoming website referrals and search engine traffic as well as select partners that you would like to have blocked or left out of your reporting if you so desire.

Time and Money Savings
Seybold takes away the tedium of manual keyword submission removes guesswork from bidding and compiles multiple engine data for easy comparisons. We implement bidding rules and ROI goals as well as position bidding through our system and we verify that your campaign is moving toward achieving your goals. The Seybold system alerts our search analysts immediately when bid or position thresholds are met. These alerts prompt us to edit your account many times in a single day to ensure progress and assure us that you are not paying too much or are losing position because of an increase in competition.

Keyword Management
As a pay per click company, Seybold takes the drudgery out of uploading, managing and measuring keywords, giving you more time to focus on your core business. Our data center continually polls daily world search and the amount of competition for thousands of category terms. This active environment allows us to stay abreast of search trends and refocus your keywords to capture emerging traffic.

Smarter Bids
The sophisticated Seybold Sponsored Search bid management system takes the guesswork out of auction-style keyword bidding, so you can spend your time and money more wisely.

1. Stick to Your Budget
   Stay within a set monthly budget or allow for more flexibility with Pay Per Click Advertising and you’ll know ahead of time when you’re reaching your spending limit.
2. Group and Position-Based Bidding
   Set rules across more than 100,000 keyword groups to help ensure that you’re listing lands in the best position within keyword bid caps.
3. Get Maximum ROI
   Set cost-per-action or revenue-share-based goals to optimize bids automatically for maximum ROI. These can be based off of your conversion data, predetermined navigation way points as well as lead generation actions.
4. Pinpoint Click Costs
   Get accurate click costs, not guesstimates, so you can make more educated decisions and get a handle on your true search spending. We can automate the process of purging lesser performing keywords and re-allocating the available budgets to keywords that have proven to be better investments, and much more.
5. Mix and Match Strategies
   Set budget parameters for keyword groups and customize by assigning two- bid rules to boost ROI. With our system we have the ability to many different strategies to many different goal types.
6. Click Volume at Your Pace
   Drive the right volume of clicks by setting monthly minimums and choosing varying click volume rates.

Flexibility Through Reporting
Overview Data Reports offer a broader view of search performance and a wide-angle shot of your entire search campaign.

1. Monitor Engine Performance for ROI
   Through ROI reports, you’ll see which engines drive the most action, and track media costs by viewing search engine performance individually, in aggregate, by keyword, group or date and more…
2. Make Sense of Dollars Spent
   Know your daily, monthly and annual spends by tracking Pay Per Click and other performance data in Revenue Data Reports.
3. Maintain Your Budget
   With Budget Reports, you’ll keep your search costs within budget by measuring spends for each search engine.
4. Make Words Work Better
   We’ll learn which keywords and categories perform best for your business and within your targeted geographic market by running Keyword and Keyword Type Reports.

The bottomline is that we are a pay per click company leading the charge to maximize your search engien advertising dollar through meausred strategic tactics which focus on your business goals, not ours.

Tags: pay per click advertising, pay per click campaign, pay per click services, Search Engine Advertising, seybold