Get Started In Minutes
Getting started is simple.
Our Customer Experience team will meet with you and learn about your business, your goals and your target customer. We’ll then setup your account and recommend the correct strategy for your business.
Creating Ads That Click
Google ads are designed to be tightly worded and succinct. The tiny message they deliver has to be straight to the point and call for action. Your ads will connect to our Active Management console that sends us alerts when your ad is not performing as planned. We’ll course correct in real-time.
Words, Words, Words
Like all advertising a compelling message is important, but with search engine advertising there is yet another component where the right word makes all of the difference - they are called keywords. Keywords are what trigger your ad to show up. It’s simple, when a searcher types in a keyword or series of keywords that you have chosen into a search engine then your ad is displayed. Selecting the correct keywords is important, but selecting the correct “negative keywords” is equally important. For example, a wireless Internet provider who does not offer phone service would want to add “wireless phone service” as negative keywords to insure his ad is not presented for that search query.
Start, Stop, Go!
With traditional advertising once you placed the ad it is on the shelf and cannot be changed. With search engine advertising you have control. Start, stop or change your advertising budget, messaging or where it is pointing on the fly.
Landing Page
When a customer comes to your home page they are barraged with everything your company offers. With search engine advertising we will specifically target the pages most relevant to the searcher’s request. In many cases we will provide a few variations of a landing page to test which one performs best at converting your shopper into a buyer.
Conversion
Understanding what you expect from your website visitor is key to creating that behavior. Whether it is a transaction or a phone call, your website goal, or conversion, will be what we establish as success. If your visitors are not performing the desired action then we will recommend website changes to increase the likelihood that they will.
