As a Boise based company we look at website design from the business operational point of view. A website should be aesthetically pleasing however the first step is that it should be readable within the search engines. With that in mind we build our website to have a framework that comes search engine readable from day one. That means when you add onto your website everything become targeted to a specific topic and does not just reference the home page keywords and description. Our view on website design is that your website is a business and should be run like one. If your website isn’t obtaining you customers than your website is a cost not an investment. Our model is website design with a purpose, if you don’t have conversion goals on your website are you getting the most out of your business?

In this blog post I want to take a moment to help my readers understand the difference between strategic website design and website design that simply is beautiful design.

Begin With a Goal

Whether you are a retailer or sell business-to-business in Boise, the best website begins with a solid foundation of what precisely you expect it to do for you. As a retailer it may mean an online transaction, but isn’t a visit to your physical store just as nice? As long as the cash register rings it’s all the same – right?

So let’s thin about that conversion path: Home Page > Category Page > Product Page > Shopping Cart .. ?? Store Directions.

This is a fine result provided you built it into your plan. All to often a visit to a Boise store cannot be attributed to a specific event. The merchant is completely unaware as to how their customer found them unless it is overtly stated that the sale began online. Since this is the case it is good to start with a goal and attempt to account for happy accidents in the process.

Next up: Search Engine Optimization

If you build it, they will come. This may be the case in baseball, but definitely is NOT the case on the Internet. Draft a marketing plan that includes your website and design it to allow search engines to crawl it with ease. There are many talented website design firms in Boise, but when selecting a website design company make sure you think about how you expect your website to “get found” before they begin coding.

On this site there are several articles on search engine optimization, so you should be able to get a pretty good idea of what a good website design company in Boise should do to make you successful. If you are still lost or confused, simply drop s a line for a no obligation consultation.

Lastly: Have Your Website Design Fit Your Audience.

A customer in Boise is different than a customer in Iceland. I think we can agree. So designing your website for a Boise, 35 – 50 year old mother can be challenge. Make sure you have the right people in the website design team. Do they think like your target audience? Can they write for the audience? Do they represent the demographic you are seeking to attract? These are important questions to think through – before you start!

Conclusion

Certainly we do website design; we hope to earn your business. But most of all we hope you will take our advice and think about how you approach your website design project before you select just any website design company in Boise or beyond. The engagement can be positive or a complete waste of money. We’d rather see you get what you pay for and have an excellent experience that turns searchers into visitors and visitors into buyers. This is what we do every day for our clients – we hope to do it for your company as well.