When your web developer codes your site and pages you must be careful that he or she knows what “trips up” the spider. For example, the spider can not read Adobe Flash content typically. Now there are ways to enable a spider to “read” the content, but it has to be done through an XML file fed into the Flash. If it is not created in this way then the Googlebot does cannot read it.

At times we work with a technology called sIFR. sIFR lets you use your favorite font on your websites by cleverly working with Flash, JavaScript and CSS.On Weyerhaeuser’s iLevel website we used sIFR technology to employ a font used throughout the offline marketing materials – a font defined specifically in the brand guidelines. On the Performance Tested Lumber page the headline is an example. The font used is not typically found on computers and we wanted to maintain brand consistency so tFIR was the solution to the problem.

The point is that using rich media technologies, Flash, or writing the code in incorrectly will cause the Googlebot to abandon your page, which makes all of the search engine optimization effort for not.