In today’s global market companies and individuals alike must adapt quickly to changing environmental needs. One of the fastest growing segments in this realm is the use of online properties to market your company and gain customers. Unfortunately, with the growth of this industry too many individuals and companies now claim to effectively market online. From the traditional ad agencies to the graphic designers and even the web developers it seems everyone now plays in this space. So how do you distinguish who can effectively deliver from those who only partially understand the online portal? The simple answer, look for a certification; this is the quickest and easiest way to see if the company in question is serious about their online marketing. Read the rest of this entry »