In Brief
Digital and social media have fundamentally changed communication in the 21st century. Where companies once had days or even weeks to implement their response plans, today they confront the immediate and viral nature of the Internet. Blogs, Twitter, Facebook, and YouTube increasingly dictate the headlines of our newspapers and the lead stories on the nightly news.

As a result, the ways in which companies, countries, and brands must interact with their key constituencies are evolving at a dizzying pace. Audiences are expecting more, believing less, and voicing opinions as never before. Today, every battle to determine brand reputations, litigation outcomes, or government policy initiatives is being won or lost online.

In today’s communications environment, any strategy relying exclusively on traditional media to advance proactive messaging and change public perceptions simply will not work. Without a strong, integrated digital and social media presence, reputations suffer and critical opportunities to control the narrative are missed.

Our social media campaigns aren’t just about fan pages and an occasional tweet; they take stakeholder engagement and brand equity initiatives to the online venues where key audiences now live. Our monitoring programs don’t just passively listen for signs of impending crisis. They predict future brand assaults, enabling clients to quickly anticipate the traditional media coverage increasingly driven by the new assignment editors of the digital universe.

Integrated Online Communication Management
Our team understands how the digital revolution has fundamentally changed communications. Our seasoned counselors leverage digital and social media tools to alert clients to problems at the earliest possible point; to enable them to articulate solutions quickly and comprehensively; to develop and deploy third-party brand ambassadors; and, ultimately, to bulletproof their reputations and secure their bottom lines against future attacks. Whether it be through brand management across communication channels or laser focused crisis communication our team meets the demand with professionalism and insight.

Online Reputation Management
Given the power that digital and social media now wield over public perceptions, every company, organization, and issue advocate must be prepared to vigilantly protect online reputations when it matters most. Our team knows how to anticipate and correct critical reputational problems online – before they torpedo our clients’ goals.

Digital Public Affairs and Grassroots Advocacy
Our social and digital media practice delivers integrated solutions. We live in the space between online activity and offline impact, where real-world reputations and corporate bottom lines flourish or flounder. Our teams develop winning and comprehensive digital public affairs solutions that help clients build brand equity, advance market share, and change perceptions during the highest-stakes global communications challenges of the digital age.

Our integrated approach to managing successful campaigns and long term brand and issue management programs encompasses a full suite of online services, including:

• Social and digital media monitoring;
• Social media content development;
• Website development;
• Search engine optimization;
• Online advertising;
• Blogosphere engagement;
• Digital public affairs and issue advocacy;
• Website content writing;
• Search engine marketing;
• Digital branding;
• Social network engagement and community building.

We are an acknowledged leader in digital and social media strategy, pioneering online campaigns that advance thought leadership, build reputations, change minds, and bulletproof brands.