How Microsoft will kill the PC and change the world

When the PC computer hit the scene, few people saw it as an advertising tool. But Surface, Microsoft’s PC-killer, is built for brands. See what it can do.

It’s not often that you get a chance to glimpse the future. But at a recent Warner Bros. press junket, Microsoft showed Hollywood the Surface, a table-top computing platform that makes “The Matrix” look, well… real.

For all the talk of interactivity, virtual worlds and Web 2.0, little has changed in terms of how we interface with the information age since the PC and mouse came on the scene in the 1980s.

But the touch-screen-operated Surface may soon spark the next wave in the digital revolution, killing the PC and the mouse, and replacing them with a computer that is an organic extension of our physical world.

So what is it?
It’s hard to make a coffee table look sexy, and harder still if you’re Microsoft, which regularly plays the ubiquitous girl-next-door to Apple’s iconic sex symbol. But in Surface, Microsoft finally combined robust computing power with eye-popping aesthetics that can inspire its own legions of brand evangelists. What sets Surface apart is a sleek chassis that delivers a new order of functionality, bridging the divide between the physical and the virtual.

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About This Post
Published: September 11, 2007
By: George Seybold

This article is filed under:
Web 3.0

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Web 3.0

True Wisdom begins with a definition of terms.

Definition: Highly specialized information silos, moderated by a cult of personality, validated by the community, and put into context with the inclusion of meta-data through widgets.

The media is abuzz around Web 2.0. Flickr, FaceBook, MySpace, Twitter, and mashups like Beebo and Joost, and the list goes on and on and on.

Each one of these sites seek to capture the social side of the web. They focus on the bloggers, micro-bloggers, video, photo and audio content and the foundational social experience that extends beyond web of yesterday.

Staying abreast of the changes in the Web 2.0 world is a full time job, but as we race to the next giant leap in this evolving interactive space we cannot help but ponder what the future will bring - we’ll call it Web 3.0.

Web 3.0 is an experiential leap. In this future, I will start my journey through the web with one of three tasks — seeking information, seeking validation or seeking entertainment. In this posting we will explore the facets of Web 3.0 and their impending impact on the way we use the Internet today.

Explore the facets of Web 3.0 here >

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About This Post
Published: July 17, 2007
By: George Seybold

This article is filed under:
Web 3.0

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