Pay-Per Click Through Social Media Marketing Over Search Engine Marketing

October 23, 2008 3 comments

Pay-Per Click (PPC) services enable businesses to advertise online and only pay each time a potential customer clicks on their advertisement. The most popular places currently for PPC campaigns or search engine marketing is through the top 3 search engines, Google, Yahoo!, and MSN. However, social media sites such as Facebook and MySpace [...]

Facebook :: Sharing the right content with the right users

October 17, 2008 No comments yet

Facebook Pages are a powerful way to reach a mass audience and their friends. Sometimes, however, you’ll want to limit who sees what. Here are three tools to help:
(1) Age Restrictions for Pages: You can restrict your Page to users over age 13, 17, 18, 19, or 21, or the legal drinking age where they [...]

does Twitter have any SEO value?

September 26, 2008 No comments yet

“…does Twitter have any SEO value?”
This question came to George via Twitter last night about the value of using Twitter as a part of your SEO strategy.  Twitter is a great social networking tool to create relationships with your ‘followers’ about the activities of your business.
From a structural standpoint, Twitter creates a “nofollow” tag advising [...]

Social Circuit: Intel Embraces Blog Culture

March 21, 2008 No comments yet

If you think of the universe of technology—and for that matter-social media, Intel seems to be constantly at the center of it. The devices we use, what we see on them, the companies that provide them, almost completely depend upon Intel for the processing power needed to make it work.
I spent some time with [...]

A List of Objections, Replies and Concessions Regarding Social Media and Tools

February 7, 2008 1 comment

1. I suffer from information overload already.
Possible replies:
Information is just nice to have unless it is actionable - that is the problem with email. If you are like me then email comes in, it’s scanned for task items, categorized in some manner and filed. In social media the feed is just there - [...]

Web 2.0 for the Traditional Company

June 5, 2007 No comments yet

Over the last few years the Internet has been flush with changes. The evolution of technology is on par with the rapid growth reminiscent of the dotcom era. From this tremendous growth in technology a new term has surfaced, in an attempt to package a collection of tools that empower the user to provide feedback [...]

Build Super Links and Traffic With StumbleUpon

January 31, 2007 No comments yet

Build Super Links and Traffic With StumbleUpon
Here’s an amazing post by Loren from Search Engine Journal.  This is one of those great ideas that I beat myself up for not thinking of myself.  Want to build great web traffic?  There’s only so much you can do to promote your own site before people start thinking [...]