RSS - Improving the SEO value of your Website

Real Simple Syndication (RSS) feeds regularly deliver updates from web pages in order to give you the most recent information without having to search through different sites. RSS used in conjunction with Search Engine Optimization (SEO) can help maintain a high placement in search engine results. Two major benefits of RSS when used with SEO include: 1) Search engines pick up on the most up to date content. 2) RSS is easier for search engines to read as it is written in XML over HTML.

First, RSS feeds benefit SEO in that it allows search engines to pick up on the most up to date content from the web. Whether the updates are additional products and services or an additional blogs, the updated material can be found by search engines which can help result in higher page placement.

Real Simple Syndication uses an XML format which is much easier for search engines to read as opposed to HTML. XML allows search engines to crawl faster through content than it would if HTML was used. However, because XML is not readable for typical web users, the entire site cannot be formatted in XML.

Search engines will find any RSS content that is related to the search query before it finds any HTML content. If the engine is able to find RSS content that is similar to HTML, the engine will list the RSS results first. Online presence for any business must be accompanied by RSS in order to maximize any SEO value your website has.

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About This Post
Published: October 23, 2008
By: Ajay Shah

This article is filed under:
Blogging | Blogs | Search Engine Optimization | Tips & Tricks

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How Much Can You Afford?

If you’re like many first-time homebuyers, chances are you’ve been spending your weekends driving around visiting open houses and new model homes. This is a great way to get a feel for what you want. The problem is that what you want isn’t always what you should get.

Before you start touring homes for sale, it’s important to start off with a budget so you know how much you can afford to spend. Knowing what mortgage payment you can handle will also help you narrow the field so you don’t waste precious time touring homes that are out of your reach.

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Published: August 27, 2008
By: Ajay Shah

This article is filed under:
Business | Real Estate | Tips & Tricks

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Drip Marketing

What is drip marketing? Drip marketing is a direct marketing strategy that involves sending out several promotional pieces over a period of time to a subset of sales leads.

 

Is this process effective and how can you begin planning your drip marketing campaign?

 

The phrase drip marketing comes from the common phrase used in agriculture and gardening called “drip irrigation.” This is the process of watering plants or crops using small amounts of water over long periods of time.

 

It was developed in response to the “Law of 29″ in which many marketers believe that an average “prospect” will not turn into a client until they’ve viewed their marketing message at least 29 times. While I do not necessarily agree with the Law of 29, I do believe in the need to stay in touch with your current and prospective clients in order for them to purchase from you.

 

There are way too many competitors out there, not to.

The method of drip marketing can help you avoid the sell-produce curve. An effective way to use drip marketing is to consistently do something each month to keep your name in front of your current clients and prospective clients. By doing this you diminish the sell-produce curve and will find that you will have a steady amount of business coming in the door.

 

The best thing about drip marketing is it requires a plan of action. By creating this plan and following it throughout the year you can guarantee that you will be consistent with your marketing all year long. I suggest that you develop your drip marketing campaign when planning your yearly marketing calendar.

 

It all sounds great, but where do you start? To help you I’ve listed a plan of action to get you well on your way to developing a productive drip marketing campaign:

• Step 1: Develop your Plan (Plan something EVERY month)
• Step 2: Strategize the Execution of Your Plan
• Step 3: Decide who your Target is.
• Step 4: Create consistency by developing your slogan or phrase. Then place it on every promotional and marketing piece.

What methods can you use for your drip marketing campaign? Here are a few that will get you started:

• Postcards
• Newsletters
• Email Newsletter (You’ll have to be careful of spam filters)
• Promotional or Sales Brochures

Think of your drip marketing campaign as a way to nurture your current and potential clients. You campaign should keep them aware of your products and services. With this thought in mind your campaign will succeed.

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About This Post
Published: March 10, 2008
By: George Seybold

This article is filed under:
Email Direct Marketing | Integrated Marketing | Tips & Tricks | Word-of-mouth

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Build Super Links and Traffic With StumbleUpon

Build Super Links and Traffic With StumbleUpon

Here’s an amazing post by Loren from Search Engine Journal.  This is one of those great ideas that I beat myself up for not thinking of myself.  Want to build great web traffic?  There’s only so much you can do to promote your own site before people start thinking of it as spam.  Why not promote the sites that link to you?  Brilliant.  You could take this same aproach with del.icio.us, Digg, or anyother social bookmarking, social community, aggregation site.

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About This Post
Published: January 31, 2007
By: George Seybold

This article is filed under:
Search Engine Optimization | Tips & Tricks | Web 2.0

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