Category “Tips & Tricks”

13 Tips to Find Your Dream Job via LinkedIn

Thursday, 5 August, 2010

The verdict is out – LinkedIn is probably the unchallenged competitor as far as trying to get a new job is concerned. You could also use this site to build a lot of laser-focused business leads to your business. Basically, you could use LinkedIn for any of your purposes, but a certain amount of diligence may be required on your part.

The Internet seems to be full of some success stories on how some guys have made it big because they have been able to use LinkedIn effectively well. Based on my experience, I recommend you to follow these 13 class tips, which could help you utilize the power of LinkedIn to the best possible effect.
  1. Your profile has to be 100% complete – Google has changed a lot and nowadays, even employers are using Google as a tool to find their prospective employees. To cut a long story short, the point is – Your profile in LinkedIn has to be complete in all respects. Only 100% completeness would do and nothing less.
  2. Complete work history – If you don’t have any recommendations to show for in your LinkedIn profile, or if your work experience is incomplete, the chances of you using this site to get a job, is going to be minimal.
  3. The headline works – Often, more than your name, it is your headline on LinkedIn that catches the attention of people who wish to hire you. As they say – First impressions matters, the headline is probably considered to be the most important two lines of your resume on LinkedIn.
  4. Add all work positions – Here is one reason why you shouldn’t under-fake the positions you have worked for. There are chances that a hiring manager may like Skill A as opposed to Skill B in your resume. Importantly, the hiring manager could also have worked in your previous organizations and may be keen on hiring you. That’s probably one reason why you should quote all the facts in your resume.
  5. Recommendations are important – The importance of having recommendations from people can just not be undermined. Merely having couple of recommendations from people may not really work, the reason being there are so many people inactive on this network. Your hiring manager would be checking your resume for recommendations, if any. If he isn’t going to find any recommendations, the chances are he wouldn’t believe you? Why should he anyways, when some other people wouldn’t vouch for you?
  6. The whole network is yours, so connect with them – I don’t think LinkedIn imposes a penalty on how many people you connect with. Neither does it charge you. In that scenario, why would you want to limit your connections to only a few people? LinkedIn now is one huge repository of people, so use this chance to connect with people whom you even vaguely know. After all, you just don’t know from where the next recommendation would come from.
  7. Your message should be crisp and clear – One thing is for sure – The conciseness of your message would convey to the readers of the network on how professional you are. Basically, this means one thing – The message you deliver is directly proportional to the chances of you being hired.
  8. Stay active – This is probably one of the must-dos if you join LinkedIn. Please note that this is more than just a social networking site. Since joining LinkedIn is free of charge, it gives people the license of just uploading their resume and keeping quiet for months together. That wouldn’t help your cause in any way. On the other hand, if you are active on your profile, the chances of people taking note of you would be high.
  9. Niche groups work for you – The benefit of joining niche groups is that they have customized job boards, but most importantly they also have jobs that match your skill set, assuming you joined the group because it was relevant to your skills.
  10. Create a group so others could join in – If you are able to create a laser-focused group and invite other members to join your group, you would be in business sooner than later. By doing so, you would be seen as a thought oriented leader and not someone who merely follows.
  11. Mention your awards and recognition – The point of mentioning your awards is critical for your success in LinkedIn. After all, this is one way of telling your prospective employers on what is attractive about you.
  12. Answering questions helps you hog limelight – By answering questions that get frequently posted on the job boards, you get to show your expertise in select topics. Indeed – This could prove to be a wonderful marketing strategy, as your prospective employers get a first hand feel of your expertise on select topics.
  13. Bring your network with you – By importing your Twitter and Facebook updates, you get to be on constant touch with the social media. Social media networking is the best possible tool for you to connect with a lot of people at one go, so it is definitely worth a try.
  14. Bonus! – Connect and always connect – Irrespective of whether people are of immediate help to you or not, connect with them. This would enable you to have a good list of people, which may come in handy in the future when the situation arises. Always give more in value than you receive. “Bonus” your network by helping them meet their goals and they in turn will help you meet yours.
The point is – LinkedIn can be used in the most effective way for you to get noted. Prospective employers use this medium proactively to find out more about the candidates they wish to hire, so don’t be left out there. Feel free to connect with me too. I am here to help. You can find me here: http://www.linkedin.com/in/georgeseybold

RSS – Improving the SEO value of your Website

Thursday, 23 October, 2008

Real Simple Syndication (RSS) feeds regularly deliver updates from web pages in order to give you the most recent information without having to search through different sites. RSS used in conjunction with Search Engine Optimization (SEO) can help maintain a high placement in search engine results. Two major benefits of RSS when used with SEO include: 1) Search engines pick up on the most up to date content. 2) RSS is easier for search engines to read as it is written in XML over HTML.

First, RSS feeds benefit SEO in that it allows search engines to pick up on the most up to date content from the web. Whether the updates are additional products and services or an additional blogs, the updated material can be found by search engines which can help result in higher page placement.

Real Simple Syndication uses an XML format which is much easier for search engines to read as opposed to HTML. XML allows search engines to crawl faster through content than it would if HTML was used. However, because XML is not readable for typical web users, the entire site cannot be formatted in XML.

Search engines will find any RSS content that is related to the search query before it finds any HTML content. If the engine is able to find RSS content that is similar to HTML, the engine will list the RSS results first. Online presence for any business must be accompanied by RSS in order to maximize any SEO value your website has.

How Much Can You Afford?

Wednesday, 27 August, 2008

If you’re like many first-time homebuyers, chances are you’ve been spending your weekends driving around visiting open houses and new model homes. This is a great way to get a feel for what you want. The problem is that what you want isn’t always what you should get.

Before you start touring homes for sale, it’s important to start off with a budget so you know how much you can afford to spend. Knowing what mortgage payment you can handle will also help you narrow the field so you don’t waste precious time touring homes that are out of your reach.

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Drip Marketing

Monday, 10 March, 2008

What is drip marketing? Drip marketing is a direct marketing strategy that involves sending out several promotional pieces over a period of time to a subset of sales leads.

 

Is this process effective and how can you begin planning your drip marketing campaign?

 

The phrase drip marketing comes from the common phrase used in agriculture and gardening called “drip irrigation.” This is the process of watering plants or crops using small amounts of water over long periods of time.

 

It was developed in response to the “Law of 29″ in which many marketers believe that an average “prospect” will not turn into a client until they’ve viewed their marketing message at least 29 times. While I do not necessarily agree with the Law of 29, I do believe in the need to stay in touch with your current and prospective clients in order for them to purchase from you.

 

There are way too many competitors out there, not to.

The method of drip marketing can help you avoid the sell-produce curve. An effective way to use drip marketing is to consistently do something each month to keep your name in front of your current clients and prospective clients. By doing this you diminish the sell-produce curve and will find that you will have a steady amount of business coming in the door.

 

The best thing about drip marketing is it requires a plan of action. By creating this plan and following it throughout the year you can guarantee that you will be consistent with your marketing all year long. I suggest that you develop your drip marketing campaign when planning your yearly marketing calendar.

 

It all sounds great, but where do you start? To help you I’ve listed a plan of action to get you well on your way to developing a productive drip marketing campaign:

  • Step 1: Develop your Plan (Plan something EVERY month)
  • Step 2: Strategize the Execution of Your Plan
  • Step 3: Decide who your Target is.
  • Step 4: Create consistency by developing your slogan or phrase. Then place it on every promotional and marketing piece.

What methods can you use for your drip marketing campaign? Here are a few that will get you started:

  • Postcards
  • Newsletters
  • Email Newsletter (You’ll have to be careful of spam filters)
  • Promotional or Sales Brochures

Think of your drip marketing campaign as a way to nurture your current and potential clients. You campaign should keep them aware of your products and services. With this thought in mind your campaign will succeed.

Build Super Links and Traffic With StumbleUpon

Wednesday, 31 January, 2007

Build Super Links and Traffic With StumbleUpon

Here’s an amazing post by Loren from Search Engine Journal.  This is one of those great ideas that I beat myself up for not thinking of myself.  Want to build great web traffic?  There’s only so much you can do to promote your own site before people start thinking of it as spam.  Why not promote the sites that link to you?  Brilliant.  You could take this same aproach with del.icio.us, Digg, or anyother social bookmarking, social community, aggregation site.