An overwhelming majority (93%) of online Americans say companies should have a social-media presence, and 85% believe these companies also should be interacting with consumers through social media, according to research from Cone.
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Idaho’s largest insurer and the biggest co-ed gym chain in the world are the latest supporters of an effort to ban smoking from Boise bars. Blue Cross of Idaho, which has 550,000 members, and Gold’s Gym, with more than 600 facilities in 42 states and 30 countries, have endorsed Smokefree Boise, adding to a growing [...]
We have an opportunity. An opportunity for people like us, an opportunity to define the future of our home – Boise.
Did you know that we have the oldest legislative body in the entire nation? Our state representatives, many senior business leaders and officials leading the education infrastructure are not tech savvy. Worse, they glaze [...]
1. I suffer from information overload already.
Possible replies:
Information is just nice to have unless it is actionable – that is the problem with email. If you are like me then email comes in, it’s scanned for task items, categorized in some manner and filed. In social media the feed is just there – [...]
What’s consumer word-of-mouth advocacy worth to marketers? Try $1 billion.
That’s how much marketers spent on WOM — as it’s known to its practitioners — in 2006, according to an independent research report on the field that will be unveiled during a session at the annual Word Of Mouth Marketing Association conference in Las Vegas. [...]
Google is back with a bang would be an understatement seeing the impact its new application can create on the Internet especially on social networking sites and maybe even deciding the future of the world wide web. Is this simply the way collaborative innovation is going to be in future? Or is this a [...]
