What are the key challenges that an enterprise faces today in this social media age?
In my assessment, companies still lack a cohesive social media strategy, which is a great challenge. As a matter of fact, social media can not be done in isolation and you can not have community on the side. Community and social [...]
Many folks ask how to go about creating social media for their company. As a service to the industry, find here an open source version of a draft social media content development process.
This process is general enough to guide development of specific initiatives. It does not recommend blogging or video, per say. Rather the process [...]
Between “friend requests,” “pokes,” “tweets,” RSS feeds and the constant barrage of text messages and email blasts that invade our attention every second of every day, it’s easy to lose sight of whether we are the dog wagging the tail, or whether the digital tail is wagging the dog.
In Stephen Covey’s “First Things First” (1994), [...]
Like it or not, the Internet is changing, and it is changing fast. This change, however, is in our favor. In favor, that is, of individuals, small businesses, authors, and small presses. Web 2.0 and Social Media are here to stay, and are likely the beginning infrastructure of a fresh, new Internet. So, if you [...]
Facebook Pages are a powerful way to reach a mass audience and their friends. Sometimes, however, you’ll want to limit who sees what. Here are three tools to help:
(1) Age Restrictions for Pages: You can restrict your Page to users over age 13, 17, 18, 19, or 21, or the legal drinking age where they [...]
I seem to have created a little controversy, in Twitter, to some of the comments of the above post. I wanted to take the time to make it clear that I do not mean to say that Twitter has no SEO value.
Indeed, syndicated links can provide some ‘link juice’ which can be seen as a [...]
An overwhelming majority (93%) of online Americans say companies should have a social-media presence, and 85% believe these companies also should be interacting with consumers through social media, according to research from Cone.
See the full article here.
“…does Twitter have any SEO value?”
This question came to George via Twitter last night about the value of using Twitter as a part of your SEO strategy. Twitter is a great social networking tool to create relationships with your ‘followers’ about the activities of your business.
From a structural standpoint, Twitter creates a “nofollow” tag advising [...]
Professional network company LinkedIn has taken strides into the online marketing sector with the launch of the new LinkedIn Audience Network.
The network will allow marketers to target professionals more specifically and effectively, the firm suggested.
Steve Patrizi, the company’s advertising sales manager, implied the move was the result of LinkedIn listening to what the marketing industry [...]
A provocative headline and somewhat less provocative article in Popular Mechanics argues that social networking will kill search “as we know it.”
Here’s the relevant kernel of the article:
In fact, as we each carve out our individual niche on the Web, the logic of search may well flip inside out. Since we are essentially meta-tagging ourselves [...]
