Need Help Drafting A Social Media Plan?

February 4, 2009 2 comments

Many folks ask how to go about creating social media for their company. As a service to the industry, find here an open source version of a draft social media content development process.
This process is general enough to guide development of specific initiatives. It does not recommend blogging or video, per say. Rather the process [...]

Social Media, an Exploration of Interactivity, Sharing, and Collaboration

November 1, 2008 1 comment

Like it or not, the Internet is changing, and it is changing fast. This change, however, is in our favor. In favor, that is, of individuals, small businesses, authors, and small presses. Web 2.0 and Social Media are here to stay, and are likely the beginning infrastructure of a fresh, new Internet. So, if you [...]

Facebook :: Sharing the right content with the right users

October 17, 2008 No comments yet

Facebook Pages are a powerful way to reach a mass audience and their friends. Sometimes, however, you’ll want to limit who sees what. Here are three tools to help:
(1) Age Restrictions for Pages: You can restrict your Page to users over age 13, 17, 18, 19, or 21, or the legal drinking age where they [...]

Twitter SEO Value Revisited

October 8, 2008 1 comment

I seem to have created a little controversy, in Twitter, to some of the comments of the above post.  I wanted to take the time to make it clear that I do not mean to say that Twitter has no SEO value.
Indeed, syndicated links can provide some ‘link juice’ which can be seen as a [...]

Companies Should have Social Media Presence

October 1, 2008 1 comment

An overwhelming majority (93%) of online Americans say companies should have a social-media presence, and 85% believe these companies also should be interacting with consumers through social media, according to research from Cone.
See the full article here.


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