Did you hear that thud? That was my head hitting the desk when I stumbled upon xRank. Microsoft has launched xRank into Beta recently. xRank is a celebrity search engine that shows the volume of search activity on celebrities.
So here is my spin.A young professional knows how to create online buzz for celebrities. This happens [...]
Microsoft CEO Steve Ballmer expounded on “Technology – transforming the Marketing Landscape” before the Association of National Advertisers annual meeting last week. But as Microsoft embarks on a journey to cast itself as an ad giant (the company hopes that in the next decade advertising will account for as much as 25% of its [...]
Shares in Google hit a new benchmark of $600, fueled by investor confidence that the Web search leader’s advertising technology will capitalize on new areas of the media industry.
…. From its place as the leading site for conducting Internet searches, Google has branched into Web video with its purchase of YouTube, trod on Microsoft’s turf [...]
Google has indicted its intention to expand on the type of ads it uses for its search results page.
The ads could include image or video ads in a variety of ways, offering more options to advertisers. Google insists that whatever image and video ads are shown, they will match the type of [...]
My ‘day job’ involves managing multiple search engine marketing campaigns across different search engines. Anyone who has worked in an in-house SEM role would likely agree that keeping track of interface changes, competitors and A/B testing of ad units is no walk in the park.
To complicate matters even more when one is managing a [...]
I recently read a great article on SEM and I thought I would share the link with all of you. Gary Angel tackles the topic of Measurement and Optimization of Search Engine Marketing in a two part series. He explores the common mistakes related to competing keywords and the analysis beyond the analytics. I [...]
We’re hot off the close of the aQuantive acquisition, and Microsoft is already shuffling pieces across the board. The software giant announced today the formation of a new business division called the Advertiser and Publisher Solutions Group. According to Kevin Johnson, Microsoft’s president of Platforms & Services Divisions, the new group is part of [...]
