I’ve had the opportunity of late to work with some C-Level executives who seek to employ new media tactics to gain awareness of their products and services. Being an advocate for new media venues. I tend to lean in this direction anyway, but some of these folks are pushing into this venue like a category [...]
What is drip marketing? Drip marketing is a direct marketing strategy that involves sending out several promotional pieces over a period of time to a subset of sales leads.
Is this process effective and how can you begin planning your drip marketing campaign?
The phrase drip marketing comes from the common phrase used in agriculture and gardening [...]
Starbucks will be giving away millions of songs next month as it launches its new cooperative venture with Apple. From October 2nd to November 7th more than 10,000 locations nationwide will offer customers a “Song of the Day”. Packaged in redeemable iTunes gift cards these complimentary cards will be handed out by Starbucks partners [...]
Over the last few years the Internet has been flush with changes. The evolution of technology is on par with the rapid growth reminiscent of the dotcom era. From this tremendous growth in technology a new term has surfaced, in an attempt to package a collection of tools that empower the user to provide feedback [...]
Advertising should be measurable, accountable and optimizable.
We should only pay as much as we have to and should have a keen understanding of how much that should be.
Advertising should be flexible. We should be able to start, cancel or reallocate our media buy at anytime we choose.
Online marketing does not operate independently of offline initiatives.
