Drip Marketing

March 10, 2008 No comments yet

What is drip marketing? Drip marketing is a direct marketing strategy that involves sending out several promotional pieces over a period of time to a subset of sales leads.
 
Is this process effective and how can you begin planning your drip marketing campaign?
 
The phrase drip marketing comes from the common phrase used in agriculture and gardening [...]

How to put sizzle in your e-mail marketing

January 31, 2007 No comments yet

Many business owners by now have tried a round or two of e-mail marketing, and more than a few of you are less than satisfied with the results.
Perhaps you’re worn out by doing labor-intensive e-zines or special offers. Staying on top of ever-changing databases also can be exhausting. Guarding against spamming new or potential customers [...]