If you think the power of Twitter exists to spread your message to your 50,000 followers you may want to ReTwink that. The reality is that the “authority” one has with their group of followers is much more impacting than their direct reach.

The video below provides a great definition, but in summary one might think about it like this.

Your really impressive and important message is sent to your Twitter network. You reach some of those many people who are paying attention right now. But some of those people retweet your message thereby sharing it with those who they influence. This not only spreads your message, but it also attracts others of like mind to follow you and establishes you as an authority on the subject – at least a possible authority.

Well, take a look and leave me a comment, what do you think of the new broadcast media that is Twitter?