Search Engine Optimization (SEO) is a series of practices that are used to get a website the highest possible placement within the search results. There are many way of performing SEO, however there are both ethical and non-ethical practices that are being used. Ethical SEO involves the use of ‘White hat methods’ as deemed by Google, which is considered by search engines to be the proper way of optimizing one’s website.

‘Black hat’ practices are considered a non-ethical way of optimizing a site and if detected by the search engines, will cause your website to be banned from the search results altogether.

Although, some SEO methods are claimed ‘Gray hat’ labeled as in between Black hat and White hat, Google does provide clear guidelines on what is and what is not acceptable. Thus, when choosing an SEO firm it is vital to understand which practices the firm undertakes. As a Google Certified company, Seybold Scientific understands the Google platform. Through this knowledge Seybold Scientific knows what it takes to optimize a site through White hat practices.