Understanding Search Engine Optimization (SEO) Through Keywords

Search Engine Optimization (SEO) is a series of techniques that are used to improve the relevance of a website within a search engine query. For a business, becoming search engine optimized equates to bringing more traffic to a website, and generating more sales. Ideally, through SEO a website will appear on the first page within the search results of popular search engines i.e. Google. Through a naturally high position the likelihood of a web user clicking on the website’s link becomes increased significantly.

First steps in search engine optimizing your website involve researching keywords that are commonly used in your industry. A starting point is to think of yourself as a customer looking for the product/service that you sell and taking note of the keywords that come to mind. Another common way to find keywords is to do search engines query’s for similar products/services. Once you have established these keywords, it is essential that you use them in the following areas in your website: 1.) the page title, and 2.) H1 & H2 (heading) tags. Search engines look closely at these areas when defining where to place a website within a search result.

In addition, when going through the steps of search engine optimization; descriptive page titles add a level of user-friendliness and aid the web user in determining whether the content of the page is worth visiting. Therefore, for web usability, be as descriptive as possible in conjunction with using select keywords. Finally, the use of headings (especially H1 and H2 tags) enables web users to easily scan your website to understand if it is indeed what they are looking for. Having a website that is both user friendly and search engine optimized will contribute to the acquisition and retention of regular visitors.

None yet, be the first to comment on this article.

Comments RSS TrackBack

You must be logged in to post a comment.

Email to a friend.

About This Post
Published: October 23, 2008
By: Ajay Shah

This article is filed under:
Uncategorized

Would you like to provide feedback?