Many small businesses do not rank high enough in the search engine results pages (SERPs) to be found. Yet, more than 70 percent of internet users start off with a search engine before they buy a product or service. To put this in perspective, there are 157 million active internet users in the U.S., and 127 million of them are active search engine users, according to Nielsen//NetRatings. Can you really afford not to be exposed to such a massive audience?

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