In today’s global market companies and individuals alike must adapt quickly to changing environmental needs. One of the fastest growing segments in this realm is the use of online properties to market your company and gain customers. Unfortunately, with the growth of this industry too many individuals and companies now claim to effectively market online. From the traditional ad agencies to the graphic designers and even the web developers it seems everyone now plays in this space. So how do you distinguish who can effectively deliver from those who only partially understand the online portal? The simple answer, look for a certification; this is the quickest and easiest way to see if the company in question is serious about their online marketing.

By achieving certification in Google AdWords it ensures that the people managing your online campaigns have the familiarity and knowledge to provide clients the edge in the competitive advertising arena. AdWords is a highly sought after medium, where competitors are constantly looking for top placement at the lowest possible price. This also means that AdWords is growing in complexity, and through a certification you can be assured that it keeps individuals at the top of their game.

To receive the AdWords certification individuals must pass what some say label as a “grueling final exam” where they are required to demonstrate their knowledge and competence of their paid search management. Passing the exam and achieving certification as a Google Advertising Professional is considered an advantage with distinction in a highly saturated market where differentiation is critical to the client’s success.

Welcome to Seybold Scientific - We take an analytical approach to marketing online. This means that every client engagement has performance goals and key performance indicators attached to their account. Seybold Scientific requires a minimum of 50% of our staff to become and maintain their Google Certification. Being Google certified reflects our commitment to ongoing skills development and maintaining excellent relationships with our professional partners. We are a customer-focused company, our customers demand excellence and we focus every day to exceed those expectations.