Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines venues have had impressive success. As Drum tells Jennifer Jones, one of their great surprises was how [...]
Carl Icahn may not have to worry about the Yahoo! severance plan as much as he originally thought. Yahoo is reorganizing and execs are bailing left and right, and they’re not even waiting for a proxy board takeover to make their moves.
Earlier this week came the news that Jeff Weiner was leaving the search company. [...]
Well the Search Marketing Expo wrapped up with an incredible amount of participants. This event and the companies participating in the search marketing arena are growing rapidly.
SMX Advanced is a venue for the experienced search marketer who wants to enjoy sessions conducted at a high-level and continue to stay ahead in the fast changing world [...]
