Who would ever think that a financial services company would be innovative about marketing? Paula Drum is vice president of marketing for H&R Block. In this podcast, she explains how programs using Twitter, Second Life and other onlines venues have had impressive success. As Drum tells Jennifer Jones, one of their great surprises was how much human capital they had to spend to make the programs work. She advises all marketers to truly understand just how much personnel commitment it takes to implement such extensive programs.

Carl Icahn may not have to worry about the Yahoo! severance plan as much as he originally thought. Yahoo is reorganizing and execs are bailing left and right, and they’re not even waiting for a proxy board takeover to make their moves.

Earlier this week came the news that Jeff Weiner was leaving the search company. Now, Qi Lu, Yahoo’s Executive Vice President of Search and Advertising Technology is headed out the door. So is Vish Makhijani, Senior Vice President of Search, is also exiting. Read the rest of this entry »

Well the Search Marketing Expo wrapped up with an incredible amount of participants. This event and the companies participating in the search marketing arena are growing rapidly.

SMX Advanced is a venue for the experienced search marketer who wants to enjoy sessions conducted at a high-level and continue to stay ahead in the fast changing world of search. If you’re fluent in search marketing, SMX Advanced is where you can converse with others who speak your native language.

Some of the top-tier professionals in the search marketing space, Danny Sullivan, Matt Cutts, and Kevin Johnson were among the presenting professionals iterating the changes and advancements in the art and science of search marketing. SMX Advance is offered multiple times throughout the year and in varying cities. You will not be disappointed if you have the opportunity to attend.