As we move more into delivering social spaces online and as the mobile framework opens and becomes more ubiquitous I began to think around something I saw once. If you have seen the movie “A Beautiful Mind” then you might recall when he attempted to map the grazing habits of pigeons. Not unlike pigeons, humans tend to meander about without much recognizable logic outside of the basic life sustaining activities.

I then introduced into this exercise the thought of how social networks may play into the randomness that occurs and how those of like mind might not encounter one another even when in close proximity, and how if one could expand their social network based on proximity encounters how that might change the dynamic of the interaction.

I also thought around the geo-marketing or hyper-local marketing concepts that might be exercised based upon this location-based data using mobile carrier towers to triangulate location and personal social network preferences to create context and thereby deliver a hyper-personal, hyper-local ad unit which is both relevant and timely.

Then I happened across this article that shows some of gone before me and boy am I excited about the possibilities.

http://new.seansavage.com/encounter-bubbles/