Starting is the hardest part. I have this idea in my head that I have been rolling around for a while. The idea has to do with a fairly simple business that requires very little capitol to begin and a straight-forward, easy to understand product. I’m no rocket scientist, so the type of product I might come up with has to be easy – but that is where the risk comes in. If I can do it so easily, why wouldn’t the major players in the market do it?

So I got this idea and I rolled it around with some people in the vertical and it has been received with sheer excitement. I even had one guy beg me to PLEASE DO IT. So I should, right? Well here is where I request your feedback.

People Resources

First, I have a finite number of hours in a day. I have a family, a day job and a life. Something would have to give. I am not independently wealthy so to hire someone to run the business is out of the question.

The Product

The “product” would only take a few thousand dollars to build and would not require a retail or commercial space to sell it out of. It would truly be sold word-of-mouth and would not require capital expenditure for marketing. It is unique, meaning that it does not exist today. As unique as a blender, the day it was introduced, but as replicable as a blender as well.

Commodity & Elite

There is a high risk that people in the business would replicate the idea very quickly. The only thing that would keep it from becoming a commodity are my connections, my relationships, or rather the relationships with those who have relationships. Let’s face it, I’m a marketing nerd and I live in Boise to boot.

This is a gated community idea. It would be hyper-personal and hyper-local. So word of mouth would definitely grow it. There is a low cost threshold to get into the game, but it offers significant power to the business that buys into it. It creates an elite environment that not everyone can gain access to. That’s what makes it special and unique.

The beginning.

So how does one begin really? I don’t care about being rich. I want to grow the business organically and without venture or angel investment. I am slightly distrusting of business counsel as I have been burnt in the past. Do I need a partner that can help shoulder the load of work that actually would need to get down? I don’t need their money, but walking together down a path is somehow motivating.These are my random thoughts. So ….