Comments on: Perceptions http://www.seyboldinc.com/2008/02/29/perceptions/ An Analytical Approach to Marketing Online Wed, 07 Jan 2009 01:50:17 +0000 http://wordpress.org/?v=2.5.1 By: Brandtats: Brands that make their mark! Created by Johnathan Hardesty » Blog Archive » Check Your Brand! http://www.seyboldinc.com/2008/02/29/perceptions/#comment-40 Brandtats: Brands that make their mark! Created by Johnathan Hardesty » Blog Archive » Check Your Brand! Tue, 04 Mar 2008 07:47:09 +0000 http://georgeseybold.wordpress.com/2008/02/29/perceptions/#comment-40 [...] recently read a post by George Seybold about Perception and thought it was a great reminder to constantly check our brands. And [...] [...] recently read a post by George Seybold about Perception and thought it was a great reminder to constantly check our brands. And [...]

]]> By: John Hardesty http://www.seyboldinc.com/2008/02/29/perceptions/#comment-39 John Hardesty Tue, 04 Mar 2008 07:38:45 +0000 http://georgeseybold.wordpress.com/2008/02/29/perceptions/#comment-39 Well said George. I think perception is one of those things that we know is so important and so easy to adopt, but is so often forgotten. In our personal lives and our businesses. The act of accurately portraying what you really are and communicating those same things should be simple. But aren't. It requires a constant outward look on yourself and your business. It requires constantly asking individuals and customers for honest criticism. And it requires a humble attitude that you can always improve. Especially in today's web 2.0 world your perception has to match what you really are. And any disconnect will be magnified and highlighted fairly quickly. Thanks for the reminder to keep our brands in check. Well said George.

I think perception is one of those things that we know is so important and so easy to adopt, but is so often forgotten. In our personal lives and our businesses. The act of accurately portraying what you really are and communicating those same things should be simple. But aren’t.

It requires a constant outward look on yourself and your business. It requires constantly asking individuals and customers for honest criticism. And it requires a humble attitude that you can always improve.

Especially in today’s web 2.0 world your perception has to match what you really are. And any disconnect will be magnified and highlighted fairly quickly.

Thanks for the reminder to keep our brands in check.

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