Google updated its free analytics package today. This package in my professional opinion is top-shelf. For years I have been strapped to lesser solutions that will remain nameless, Google broke the chains.

Consider the new features highlighted below.

Here are two screen shots of the new features…It is really cool because it gives you the possibility to compare two metrics such as Visits and Bounce Rate.

Here are some features announced with this update:

• Automatic outbound links and document tracking
• Event tracking can now be fully customized and are not treated as page views anymore
• Ajax application tracking
• Object oriented tracking code

I didn’t have time to test it yet but one thing that will be really useful is the possibility to learn what people are looking for in the Search box of your site directly in Google Analytics and be able to use this information for lots of stuff like usability and search campaigns!