Word of Mouth Worth $1 Billion
November 27, 2007 1 comment
What’s consumer word-of-mouth advocacy worth to marketers? Try $1 billion.
That’s how much marketers spent on WOM — as it’s known to its practitioners — in 2006, according to an independent research report on the field that will be unveiled during a session at the annual Word Of Mouth Marketing Association conference in Las Vegas. [...]
