What’s consumer word-of-mouth advocacy worth to marketers? Try $1 billion.
That’s how much marketers spent on WOM — as it’s known to its practitioners — in 2006, according to an independent research report on the field that will be unveiled during a session at the annual Word Of Mouth Marketing Association conference in Las Vegas. [...]
MALMO, Sweden — It’s Saturday night and I’m lounging on a living room sofa surrounded by lanky twenty-somethings in shorts and deep tans. Across from me, a wire emerges from a green Xbox — modified to stream movies from its hard drive — and snakes past two dusty turntables and into a video projector, which [...]
Google is back with a bang would be an understatement seeing the impact its new application can create on the Internet especially on social networking sites and maybe even deciding the future of the world wide web. Is this simply the way collaborative innovation is going to be in future? Or is this a [...]
