Microsoft CEO Steve Ballmer expounded on “Technology – transforming the Marketing Landscape” before the Association of National Advertisers annual meeting last week. But as Microsoft embarks on a journey to cast itself as an ad giant
(the company hopes that in the next decade advertising will account for as much as 25% of its business), he also spoke about the increasingly blurry lines between software and media and advertising and how Microsoft itself is a huge marketer, spending $3 billion on advertising. Mr. Ballmer offered some thoughts on those subjects to Ad Age Digital Editor Abbey Klaassen.
