Microsoft CEO Steve Ballmer expounded on “Technology – transforming the Marketing Landscape” before the Association of National Advertisers annual meeting last week. But as Microsoft embarks on a journey to cast itself as an ad giant (the company hopes that in the next decade advertising will account for as much as 25% of its [...]
When a customer buys a product they own the product. When they lease it they must give it back and care for it as if they are borrowing it.
I learned this logic somewhere between diapers and kindergarten. Steve Jobs, whether forced by AT&T or due to simply a bad idea, has become confused on this [...]
Shares in Google hit a new benchmark of $600, fueled by investor confidence that the Web search leader’s advertising technology will capitalize on new areas of the media industry.
…. From its place as the leading site for conducting Internet searches, Google has branched into Web video with its purchase of YouTube, trod on Microsoft’s turf [...]
(This essay is derived from a keynote at FOWA in October 2007 by Paul Graham.)
There’s something interesting happening right now. Startups are undergoing the same transformation that technology does when it becomes cheaper.
There’s a pattern that we see over and over in technology. Initially there’s some kind of device that’s very [...]
