Free Music @ Starbucks!

Starbucks will be giving away millions of songs next month as it launches its new cooperative venture with Apple. From October 2nd to November 7th more than 10,000 locations nationwide will offer customers a “Song of the Day”. Packaged in redeemable iTunes gift cards these complimentary cards will be handed out by Starbucks partners in stores everywhere.

You may recall that Starbucks and Apple reached launched the partnership in music delivery along with the new iPod line up earlier this month. Starbucks said it will give away 1.5 million downloads per day for a total of more than 50 million free songs. Customers will be able to buy music wirelessly at all Starbucks coffee shops without paying Wi-Fi connection fees.

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About This Post
Published: September 24, 2007
By: George Seybold

This article is filed under:
Branding | Integrated Marketing | Mobile Marketing

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