Google to Offer Image, Video & More Complex Ads?

Google has indicted its intention to expand on the type of ads it uses for its search results page.

The ads could include image or video ads in a variety of ways, offering more options to advertisers. Google insists that whatever image and video ads are shown, they will match the type of content you?re searching. So you?re more likely to see an image ad if you?re conducting an image search. The same goes for video. Remaining relevant with these types of targeted ads is a self-proclaimed objective for Google.

Another way in which more rich ads have already been in use is the placement of a Google Checkout icon beside an ad, indicating it as an accepted form of payment. Additionally, Google has displayed a map with an option for directions alongside some text ads. In other recent Google news, the company?s book search options have increased, layering in personal and social options for queries.

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About This Post
Published: September 12, 2007
By: George Seybold

This article is filed under:
Media Buying | Search Marketing

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