SEO — search-engine optimization — is a four-letter word to some, representing the dark arts of manipulating Google and other search engines through blog spamming, keyword stuffing and other odd-sounding activities. But SEO deserves respect, and recent moves by Facebook and The New York Times underscore why it can’t be ignored.
Unlike paid [...]
Starbucks will be giving away millions of songs next month as it launches its new cooperative venture with Apple. From October 2nd to November 7th more than 10,000 locations nationwide will offer customers a “Song of the Day”. Packaged in redeemable iTunes gift cards these complimentary cards will be handed out by Starbucks partners [...]
When shoppers sleep outside of stores just to be one of the first to buy an iPhone, it’s obvious that Apple Inc. is a company that enjoys fanatical brand loyalty. However, this brand success is not a result of dumb luck or forces beyond Apple’s control; it’s part of a well-thought-out plan to deliver [...]
Google has indicted its intention to expand on the type of ads it uses for its search results page.
The ads could include image or video ads in a variety of ways, offering more options to advertisers. Google insists that whatever image and video ads are shown, they will match the type of [...]
When the PC computer hit the scene, few people saw it as an advertising tool. But Surface, Microsoft’s PC-killer, is built for brands. See what it can do.
It’s not often that you get a chance to glimpse the future. But at a recent Warner Bros. press junket, Microsoft showed Hollywood the Surface, a [...]
