I recently read a great article on SEM and I thought I would share the link with all of you. Gary Angel tackles the topic of Measurement and Optimization of Search Engine Marketing in a two part series. He explores the common mistakes related to competing keywords and the analysis beyond the analytics. I highly recommend you give this a read if you are working in the PPC space.

“… there’s been a vast amount of time and money spent on building Search Marketing programs.

Some of that money has been well spent and, of course, some hasn’t. But as Search becomes ever more competitive, most companies are realizing that optimizing a Search program is a real challenge …”

Go >