Microsoft Completes Acquisition of aQuantive, Creates Advertiser and Publisher Solutions Group

We’re hot off the close of the aQuantive acquisition, and Microsoft is already shuffling pieces across the board. The software giant announced today the formation of a new business division called the Advertiser and Publisher Solutions Group. According to Kevin Johnson, Microsoft’s president of Platforms & Services Divisions, the new group is part of the plan to become “one of the top two online advertising platforms in the industry.”

Microsoft spent $6 Billion, the largest purchase in the company’s history, to acquire the advertising company in an effort to take their share of the share that they have been unable to own due to rival search giant, Google.

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About This Post
Published: August 13, 2007
By: George Seybold

This article is filed under:
Search Marketing

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