I recently read a great article on SEM and I thought I would share the link with all of you. Gary Angel tackles the topic of Measurement and Optimization of Search Engine Marketing in a two part series. He explores the common mistakes related to competing keywords and the analysis beyond the analytics. I highly recommend you give this a read if you are working in the PPC space.

“… there’s been a vast amount of time and money spent on building Search Marketing programs.

Some of that money has been well spent and, of course, some hasn’t. But as Search becomes ever more competitive, most companies are realizing that optimizing a Search program is a real challenge …”

Go >

We’re hot off the close of the aQuantive acquisition, and Microsoft is already shuffling pieces across the board. The software giant announced today the formation of a new business division called the Advertiser and Publisher Solutions Group. According to Kevin Johnson, Microsoft’s president of Platforms & Services Divisions, the new group is part of the plan to become “one of the top two online advertising platforms in the industry.”

Microsoft spent $6 Billion, the largest purchase in the company’s history, to acquire the advertising company in an effort to take their share of the share that they have been unable to own due to rival search giant, Google.

Read the Press Release >
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