Search Marketing

Measurement and Optimization of Search Engine Marketing

August 13, 2007 No comments yet

I recently read a great article on SEM and I thought I would share the link with all of you. Gary Angel tackles the topic of Measurement and Optimization of Search Engine Marketing in a two part series. He explores the common mistakes related to competing keywords and the analysis beyond the analytics. I [...]

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Search Marketing

Microsoft Completes Acquisition of aQuantive, Creates Advertiser and Publisher Solutions Group

August 13, 2007 No comments yet

We’re hot off the close of the aQuantive acquisition, and Microsoft is already shuffling pieces across the board. The software giant announced today the formation of a new business division called the Advertiser and Publisher Solutions Group. According to Kevin Johnson, Microsoft’s president of Platforms & Services Divisions, the new group is part of [...]

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