I am looking for a way to track the number of times my web site is displayed on Google, Yahoo! and Microsoft Live. I look at this as ‘Free’ brand impressions that quantify the results of my SEO efforts. If someone has a better method I am open to it.
Please comment …
Some thoughts ..In the [...]
How we might use mobile devices to reach our customers is the question on many marketer’s minds. In this post I will explore the future of mobile marketing.
The Phone @ HomeThe mobility of the device and the extensibility of the emerging platforms enables capabilities not yet realized. The device, made aware through GPS and [...]
My ‘day job’ involves managing multiple search engine marketing campaigns across different search engines. Anyone who has worked in an in-house SEM role would likely agree that keeping track of interface changes, competitors and A/B testing of ad units is no walk in the park.
To complicate matters even more when one is managing a [...]
I hear a lot of chatter on netcasts these days focusing on the legal battles that have ensued following the acquisition of YouTube by Google.
“Doesn’t look like such a good deal now does it?” Tom Merritt of CNet’s Buzz Out Loud podcast stated in a recent segment.
When one looks beyond the in-your-face idea of offering [...]
I recently read a great article on SEM and I thought I would share the link with all of you. Gary Angel tackles the topic of Measurement and Optimization of Search Engine Marketing in a two part series. He explores the common mistakes related to competing keywords and the analysis beyond the analytics. I [...]
We’re hot off the close of the aQuantive acquisition, and Microsoft is already shuffling pieces across the board. The software giant announced today the formation of a new business division called the Advertiser and Publisher Solutions Group. According to Kevin Johnson, Microsoft’s president of Platforms & Services Divisions, the new group is part of [...]
I’ve been hitting a lot of keys recently in an effort to think through a personal brand. The very personal brand – George Seybold. You might call me an egoist, but bear with me as I explore the thought.
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