How do you measure success (ROI) with regard to SEO?

August 22, 2007 7 comments

I am looking for a way to track the number of times my web site is displayed on Google, Yahoo! and Microsoft Live. I look at this as ‘Free’ brand impressions that quantify the results of my SEO efforts. If someone has a better method I am open to it.
Please comment …
Some thoughts ..In the [...]

Marketing on Mobile Phones

August 21, 2007 No comments yet

How we might use mobile devices to reach our customers is the question on many marketer’s minds. In this post I will explore the future of mobile marketing.
The Phone @ HomeThe mobility of the device and the extensibility of the emerging platforms enables capabilities not yet realized. The device, made aware through GPS and [...]

Clickable

August 18, 2007 1 comment

My ‘day job’ involves managing multiple search engine marketing campaigns across different search engines. Anyone who has worked in an in-house SEM role would likely agree that keeping track of interface changes, competitors and A/B testing of ad units is no walk in the park.
To complicate matters even more when one is managing a [...]

How Will Google Make Money With YouTube?

August 14, 2007 No comments yet

I hear a lot of chatter on netcasts these days focusing on the legal battles that have ensued following the acquisition of YouTube by Google.
“Doesn’t look like such a good deal now does it?” Tom Merritt of CNet’s Buzz Out Loud podcast stated in a recent segment.
When one looks beyond the in-your-face idea of offering [...]

Measurement and Optimization of Search Engine Marketing

August 13, 2007 No comments yet

I recently read a great article on SEM and I thought I would share the link with all of you. Gary Angel tackles the topic of Measurement and Optimization of Search Engine Marketing in a two part series. He explores the common mistakes related to competing keywords and the analysis beyond the analytics. I [...]

Microsoft Completes Acquisition of aQuantive, Creates Advertiser and Publisher Solutions Group

August 13, 2007 No comments yet

We’re hot off the close of the aQuantive acquisition, and Microsoft is already shuffling pieces across the board. The software giant announced today the formation of a new business division called the Advertiser and Publisher Solutions Group. According to Kevin Johnson, Microsoft’s president of Platforms & Services Divisions, the new group is part of [...]

Personal Brand (experimental)

August 8, 2007 No comments yet

I’ve been hitting a lot of keys recently in an effort to think through a personal brand. The very personal brand – George Seybold. You might call me an egoist, but bear with me as I explore the thought.
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