4 Rules

1. Advertising should be measurable, accountable and optimizable.
2. We should only pay as much as we have to and should have a keen understanding of how much that should be. 
3. Advertising should be flexible. We should be able to start, cancel or reallocate our media buy at anytime we choose. 
4. Online marketing does not operate independently of offline initiatives.

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About This Post
Published: January 16, 2007
By: George Seybold

This article is filed under:
Integrated Marketing | Media Buying

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